Philip Kingsley Elasticizer 40ml GWP

Elasticizer is an award-winning, pre-shampoo treatment that instantly transforms dry and damaged hair. The formula promotes elasticity, moisture and strength to provide bounce, silkiness, and shine without weighing hair down.

Studies have shown an impressive reduction in breakage due to its nutrient-rich deep conditioning benefits.

For the ultimate in hair restoration, Philip Kingsley's Elasticizer pre-shampoo treatment is a must. It instantly revives and conditions frizzy, tangled locks, reducing breakage by up to 75%. Nourish and repair your hair to a silky, healthy state with this revolutionary treatment.

Studies show that strong, healthy hair may stretch up to a third of its length and expand in diameter up to 20%, increasing its resistance to breakage. When hair is dry and damaged, however, it is more likely to break under tension. Philip Kingsley Elasticizer helps revive hydration and stretch in dry hair, leading to fewer breakages. Clinically proven after just one use, this hair restorer brings back softness and bounce, leaving hair with a luminous shine, giving a 46% reduction in breakage after just one use.

Elasticizer was originally created for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It's still the brand's best-selling dry or damaged hair treatment today. used by celebrities like Cate Blanchett, Kate Winslet, Zendaya, Rochelle Humes, and Georgia May Jagger.

^Independent instrumental test.

Benefits of Philip Kingsley Elasticizer:

• Instantly adds shine
• Intensely hydrates dry hair
• Banishes frizz and tangles

How to use:

Before shampooing, thoroughly wet your hair and apply in sections. Work into your hair with your fingertips. Cover with a shower cap and leave for at least 20 minutes (the longer the better). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner, and scalp toner.

Finer hair textures should double-shampoo to remove all product.

For best results use at least once a week. Give your hair an enhanced Elasticizer treat by covering with a shower cap and leaving on overnight. Apply Elasticizer before working out, then shampoo out post-gym

Size: 40ml